Sales Manager (West Coast UK)
Join Snappy Shopper and be part of a fast-growing, mission-driven company that’s revolutionising convenience retail while empowering local businesses to thrive in the digital age
About Us
Snappy Shopper is the market leader in the growing Q-commerce convenience grocery sector, worth £41b in the UK. In addition to our independent retailers, we serve most of the major convenience store players, including Spar, Nisa, Premier and Booker.
Snappy exists to enable local high street businesses to serve their customers online so that local communities thrive, and revenue stays local. Retailers have seen revenue uplifts of between £5k and £120k per month, making the platform mission critical to local business.
Our mission is simple: create a world where technology levels the playing field allowing businesses and their local communities to thrive. Are you a mission driven sales professional? If so, we'd love to hear from you!
Our location
We are a Scottish start-up with 130 colleagues based around the UK with offices in Dundee and Edinburgh.
This is a field-based role covering the West Coast of the UK (England, Wales, Northern Ireland and Isle of Man), requiring daily travel to visit retailers. You’ll have the flexibility to manage your own schedule, with occasional visits to our offices as needed.
About the team
You’ll be joining our high-energy Sales team, reporting to the Head of Sales. You’ll work closely with colleagues in Growth, Onboarding and Support to ensure a smooth experience for newly signed retailers.
About the Role
As Sales Manager for the West Coast, you’ll be responsible for identifying, engaging, and signing up the best independent convenience stores to the Snappy Shopper platform. You’ll:
- Develop and own winning sales strategies to bring new retailers on our platform.
- Generate and manage your own pipeline, using a mix of outbound prospecting and inbound leads.
- Deliver compelling sales pitches face-to-face, using Snappy Shopper sales materials.
- Travel daily across your region to meet retailers, with some overnight stays required.
- Ensure a seamless handover of newly signed stores to the Onboarding and Growth teams.
- Provide ongoing support in the first 12 weeks of a retailer’s journey to ensure long-lasting success.
About You
To be successful in this role, you’ll need:
- Proven experience in B2B sales, field sales, or business development (ideally in retail, FMCG, or e-commerce).
- Strong pipeline management and lead generation skills, using tools like CRM, social media, and competitor analysis.
- Exceptional communication and negotiation skills to influence retailer decisions.
- A strong track record of hitting and exceeding sales targets.
- A proactive, self-motivated approach with the ability to manage your own schedule effectively.
- A full UK driving licence and willingness to travel daily.
Ideally, you’ll also have knowledge of the competitive landscape, including Snappy Shopper alternatives.
Who you are is as important to us as what you can do. Do these values and behaviours sound like something that would come naturally for you?
- Community: you understand Snappy Shopper goals to help local businesses compete online and our strategy, - work with others to deliver these whilst supporting colleagues.
- Be Snappy: you work quickly to achieve tasks and recover when things go wrong or don’t go as planned.
- Breaking Barriers: you thrive in the unknown - adapt to changing business requirements by prioritising key tasks and maintain a constructive and positive outlook when work is challenging.
- Craic on: you are proactive in completing your role and responsibilities in a changing environment, whilst being open to and able share knowledge with others.
If you think you’ve got what it takes but hesitating…
Joining Snappy Group means becoming part of a fast-growing, mission-driven company that is transforming the convenience retail industry. You’ll have the autonomy to manage your own schedule in a flexible, field-based role while making a real impact on independent retailers and local communities. This is an exciting opportunity to work in a dynamic environment where your contributions directly drive business success, helping local stores thrive in an increasingly digital world. If you’re looking for a role where you can combine sales expertise with purpose, this could be the perfect fit.
What’s in it for you
At Snappy, we’re all about Community—inside and out, and that extends to how we support and develop our people.
Joining a high-growth tech scale-up is a whole new adventure. As we scale, so will your career. You’ll get hands-on experience applying your skills in real-time, working on projects that directly impact local businesses and the communities they serve.
The entrepreneurial nature of our business means you’ll work alongside passionate, purpose-driven people who care about innovation and making a difference. The challenges and opportunities will keep evolving, meaning you’ll constantly be learning and developing new skills—no two days are the same!
You’ll also be closer to the action than in most other companies, gaining commercial awareness, insight into how a business scales, and the ability to shape the future of a growing sector.
For those who love autonomy, fast learning, and impact, we put no limits on your ambition and personal growth.
Scroll below to read more about our Snappy Reward.
Applying
Don’t forget to include a cover note that tells us why you are interested in the role and shares more about who you are and what matters to you.
- Department
- Sales
- Role
- Sales Manager
- Locations
- Liverpool, Manchester
- Remote status
- Hybrid
Benefits and perks
-
Holidays
Your leave entitlement starts at 32 days and increases the longer you’re with us – we love to reward loyalty
-
Birthday day off
Take any day off during the week of your birthday to celebrate the occasion -
Paid sick leave
We know no-one plans on getting sick, but believe it’s important you can focus on resting and recuperating when you do -
Paid company parental leave
To let you spend more time getting to know your new addition -
Paid bereavement leave
To support you through some of life’s toughest times -
Paid domestic violence leave
To support you through some of life's most difficult times
-
Cycle to work scheme
Save money, stay fit and help save the planet -
Employee Assistance Programme
Confidential external support when facing challenges, whether personal or professional, for you and your family -
Company pension scheme
To help you save for your future -
Referral bonus
Help us grow by referring great talent to Snappy. If we hire them, we pay you £1000. -
Performance-related reward
Depending on your role, you could be eligible for a performance-related bonus or share options
Join a Growing, Impact-Driven Team
We’re a fast-growing scale-up with 130+ colleagues spread across the UK.
Some of our roles are based in our Dundee and Edinburgh offices, some are remote, while some other roles require colleagues to be on the road visiting retailers every day. But wherever you're based, you are enabled to operate at your best and to drive our growth ambitions.
What Does That Mean?
It means working in an environment where:
✅ Everything you do connects back to a bigger purpose—creating a world where technology levels the playing field allowing businesses and their local communities to thrive
✅ You’re empowered to be a ‘growth-hacker’—finding creative, innovative solutions to scale our impact
✅ Leaders lead with empathy—they genuinely care about people, not just numbers
✅ You can learn and grow fast—if you love a challenge and want to be closer to action, this is where you need to be!
✅ Collaboration is key—peer support and cross-team problem-solving are how we win
Your Voice Matters at Snappy
In our fast changing environment, we want you to shape how we grow:
💡 Have an idea? Attend weekly fire-side chat with the CEO or add an idea to our Snappy Suggestions tool—your input informs our priorities
🎤 Got a question? Ask it at our bi-monthly Basecamp (town hall) and get real answers
📚 Want to shape our culture? Join our Social Committee or one of the employee resource groups and help us build a learning mindset
📊 Want to improve Snappy? Complete our engagement survey—we listen and act
At Snappy, you’re not just another employee—you’re part of building something that matters
About Snappy Shopper
🚀 Be part of the future of Q-commerce.
🔗Visit our website or download the Snappy Shopper app and experience the convenience for yourself!
Sales Manager (West Coast UK)
Join Snappy Shopper and be part of a fast-growing, mission-driven company that’s revolutionising convenience retail while empowering local businesses to thrive in the digital age
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